Cuétara's Choco Flakes is a brand of cookies known for its original product and its mascot, a funny alien that is very crazy. The most beastly breakfast brand, according to its main slogan, is under the Cuétara brand umbrella and is owned by Adam Foods, one of the most important national food groups with more than 100 years of history.
Generate engagement and awareness by introducing the brand in the gamer world through a disruptive campaign based on the Metaverse and non-conventional digital media to connect with the target.
Boosting the presence of Choco Flakes in the Metaverse
Conceptualization and development of the game in Roblox
- The conceptualization of the route and of all the levels during the experience.
- The graphic and visual design of the virtual environment including the branding of the brand.
- The development of the gameplay and all parkour mechanics.
- The 3D modeling and creation of animations of the brand's character specific for the game
- The creation of skins for Roblox based on the brand's character, specific for the game.