CLIENT
Okoru is a Spanish company born from the experience accumulated by its directors and the large team of professionals who work in it. The group has accumulated more than 20 years of experience developing, manufacturing and distributing different brands of its property in more than 35 countries. Its main goal is to lead the respective reference markets in which it is present, such as: gardening, automotive and sports.
GOAL ACHIEVED
Develop a tool for its SmartSun awning brand by which its customers could configure their awning from the web, without the need for external downloads.
The innovation of SmartSun awnings
Under the SmartSun brand, Okoru markets all kinds of products whose final purpose is to protect from the sun, providing shade. In this way, its main line of business is the sale of awnings, followed by the sale of tents, canopies and other accessory products.
This project was born from its idea of continuing to innovate in every possible aspect, to continue to stay ahead in its sector and to be a pioneer in integrating this type of technologies and tools in its marketing process.
Technology breaks into the sales process
In order to solve the two major problems that Okoru's sales representatives were facing when selling their SmartSun awnings, they decided to count on DeuSens' Hyperexpertise to introduce technology fully into their marketing process.
What were these two problems? The inability to show the final result of the product in situ in the place where it was going to be placed and the excess of time invested in showing the wide catalog of SmartSun awnings. In this way, and to solve these two drawbacks, we proposed to Okoru to develop a product configurator that would give its customers the possibility to create the perfect awning according to their needs.
Features of the product configurator
The product configurator consisted of software that, in this case, worked directly on SmartSun's own website, without the need for external downloads of any kind. This product configurator allowed potential customers to visualize all the available options of the different products through a hyper-realistic 3D simulation. This tool was designed to be used in an intuitive and simple way, so it was in charge of guiding the user through the whole process of configuring his customized awning.
- The first thing the user had to do was to define the size of the awning, depending on the space where it was going to be placed, selecting the type of structure, the width and the projection of shade to be given.
- Subsequently, the user was presented with a variety of aesthetic options and different finishes (colors, patterns, shapes, etc.).
- Finally, the user was allowed to vary the way the awning was operated and the type of support among other functionalities.
All these changes were made easily through a selection menu ordered by drop-down sections. The best thing about the tool was that the user could visualize in real time the changes he was making in his awning, being able, at all times, to make multiple tests combining different colors, sizes, functions, finishes and aesthetics, until finding the definitive look of his custom awning.
But the most interesting functionality of this product configurator, which was highly valued by Okoru, was the one that allowed the user, after completing the process of customizing the awning, integrate the final product in a series of predefined environments, superimposing the awning created on a photo of their own home or even visualizing it in Augmented Reality in the real space, thus being able to see exactly how the final product looked like, without having to imagine it.
This provided extra security and confidence to the potential customer when finalizing the purchase and, therefore, optimized the sales process, as well as speeding up the selection of the product that best suits the characteristics of each customer and saving time for the salesperson as the process was carried out automatically between the user and the tool. Finally, the user, after finishing the customization of the awning, could access directly to the payment gateway of the web to finalize the purchase, because our 3D product configurator was integrated with SmartSun ecommerce.
Advantages of using a 3D product configurator
It has been demonstrated, and this project is a clear example of this, that the use of tools such as this 3D product configurator can generate tremendous value for brands due to the multiple benefits that they generate, not only for the company itself, but obviously also for their customers, obtaining a notorious return on investment by managing to optimize their marketing process and also, improve the consumer experience.
Some of the advantages that can be obtained by using a product configurator are the following:
- Optimize the customer acquisition phases in the sales funnel
- Reduce customer buying time and salesperson time investment
- Display a wide product catalog in an accelerated manner
- Reduce the time it takes to design of a customized awning
- Create the customer's "tailored suit" in an automated way
- Enable the customer to visualize the final product in situ thanks to Augmented Reality
- Positioning of pioneering and innovative brand
