Telefónica District: more technological and interactive
Main characteristics of the Distrito AR experiences
What did each of the interactive experiences consist of?
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The Cabin: Associated with "transformation" as Telefónica's first core value, this experience introduced a phone booth, in Augmented Reality, which became a portal to the future. Upon entering it, the user could discover how digitalization will revolutionize the services of the future in different sectors such as industry, retail or construction.
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Challenge 42: Talent", Telefónica's second core value, was represented through this Augmented Reality experience inspired by Telefónica's school 42. The experience, with 3 levels of difficulty, consisted of completing a 3D puzzle in which the user had to rotate and arrange the pieces to form an element related to the Telefónica brand.
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Chillida Digital: AR technology is a great tool for artistic preservation and dissemination. Fitting this with the third core value of Telefónica, "transcendence", we digitized through photogrammetry and volumetric video different works of the artist Chillida, visible in a real way in the Telefónica Foundation, to show them in Augmented Reality.
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The Next U: In reference to Telefónica's fourth core value, "telecommunications", we developed an experience that represented the Metaverse as the future of communication. In the experience, the user selected his preferences in a predetermined decision tree to visualize, later, in 3D a virtual avatar representing his identity of the future in the Metaverse, according to the selected preferences.
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T-4E: Finally, this experience refers to "technology", a key pillar of Telefónica during its 100 years of existence. Thus, this experience consists of the representation of a timeline in Augmented Reality that recalls the most important facts of technological evolution in the last century, around the pioneering figure of Telefónica.
How did the created experiences work?
- Scanning of the corresponding QR code
- Redirection to the web site to access the experience.
- Explanation of the operation and instructions of the experience
- Use of the device's camera and scanning of the real environment
- Introduction of virtual elements with Augmented Reality
- Realization of the interactive dynamics of the experience
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