DeuSens as a strategic partner for El Vendrell's musical memory
El Vendrell City Council trusted DeuSens to transform a room in the Tabaris museum into a narrative space where music stopped being an exhibition topic and became a physical experience. The brief covered both the audiovisual content projected on the room's walls and the programming of the totem that let each visitor decide which story to live.
The project was built around a clear thread: paying tribute to Pau Casals, the cellist who carried El Vendrell's name across the world, through sensory experience rather than information panels.
A room designed to be projected on
The room became a continuous canvas: projectors covered the walls so the content wrapped around the visitor instead of being confined to a screen. Every image and every sound filled the whole space rather than staying inside a rectangle.
Pau Casals was present in every narrative block, not as a distant historical figure but as the thread linking music to the everyday life of the town that saw him born.
Four stories, one town
The content was organized into four distinct blocks that traced the relationship between music and the municipality's popular traditions: its festivities, its customs and its collective memory, always in dialogue with Casals' legacy. Each block offered a different way of telling the same cultural root.
Far from a linear narrative, the room offered four entry points into a single identity, letting each visit unfold differently depending on the order and pace each visitor chose.
The totem as the thread of control
The central totem put visitors in control: from there they selected which content was projected at each moment, turning a passive exhibition room into a space that responded to whoever visited it.
This programming let El Vendrell City Council manage the room independently, adapting the visit to guided tours, specific events or the free flow of any Tabaris museum visitor.
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