CLIENT
Method is a communication agency specialized in designing and organizing large events from the first conception to its final materialization, generating experiences that enhance the brand image with innovation as a distinctive feature.
GOAL ACHIEVED
Promote Coca-Cola Fan Store merchandising using FunMirror's Augmented Reality technology as a virtual fitting room.
Hyperexperience at the Coca-Cola Music Experience 2022
On September 2 and 3, a new edition of the acclaimed music festival organized by Coca-Cola, the Coca-Cola Music Experience Festival, was held at the Valdebebas venue in Madrid. This new edition brought together more than 50,000 physical spectators, to which were added another 600,000 in online format through the official broadcasting in streaming of the festival, who were able to enjoy the performances of national and international artists such as Bizarrap, Manuel Turizo, Måneskin, Lola Indigo, New Rules, Álvaro de Luna, among others.
After our participation in the 2021 edition, the agency Method decided to count again on DeuSens Hyperexperience to introduce in the enclosure two FunMirror, which served as virtual testers of the new collection of the Coca-Cola Fan Store, which were placed in a stand next to the stage area.
Technical features and details of this FunMirror
The innovation of the FunMirror provided for this new edition of the Coca-Cola Music Experience is that they were designed to function as virtual fitting rooms that allowed attendees of the festival "try on" the different garments and accessories of its new 2022 collection, such as T-shirts, pants, sweatshirts, glasses or caps.
These FunMirror were composed of a large 80-inch touch screen placed vertically and a Kinect Azure camera. Through this camera we captured the user's image that was transmitted and displayed on the touch screen. Subsequently using the touch function of the screen, the user decided which product to try on, and through Augmented Reality and body recognition technology was "dressed" with the product chosen.
Great part of our work prior to the festival was to make the 3D modeling of all the garments, accessories and products to be used in the virtual fitting room in order to integrate them through Augmented Reality and get that the user could "try them on" by being reflected on the touch screen.
Innovation and creativity using Augmented Reality
The realization of this new project has once again demonstrated how Augmented Reality is one of the most versatile technologies currently available and how, thanks to its multiple uses and applications, it can be used in practically any company. Through its use we provide companies with new tools and creative possibilities to continue carrying out their usual activity but being able to innovate and surprise the public.
In this particular case, the use of Augmented Reality, through our FunMirror, served to create two virtual testers that generated new stimuli for attendees, who were surprised at the operation of this solution, and also completed perfectly its main objective as a method of promoting Coca-Cola merchandising products.
Are you interested in learning more about how our FunMirror works? It is an interactive photocall with Augmented Reality that allows you to introduce 3D elements in the photos and videos of the attendees. The ultimate solution to dynamize all kinds of events, fairs and campaigns!
