CLIENT
Casademont, a leading company in meat technology and a benchmark in the sector at national and European level. Its incorporation in 2017 to the Aragonese Costa Food Group has been the latest step in its path of expansion and development, allowing them to improve their production process and guarantee the uniqueness of their products.
GOAL ACHIEVED
Dynamize sporting events impregnating the public with the corporate image of the brand through an interactive photocall with AR.
Casademont betting on sport and technology
In recent years, Casademont has bet on bringing sport and technology hand in hand, with the aim of increasing its notoriety but also to improve the experience of sports fans in stadiums and sports centers. This is how, Casademont decided to link its image with sports teams as renowned as Basket Zaragoza, of which it is the main sponsor since 2019, or SD Huesca Femenina among others.
Such sponsorships have had something in common for Casademont, and it has been to put the focus on the fans of both teams, focusing its efforts on trying to improve the show not only inside the court or the lawn, but also in the stands and outside the facilities. To complete this work, Casademont has relied on technology as the main pillar to improve the fans' experience, incorporating new technologies and formats to make the interaction between the team and the fans more special.
One of these technological incorporations has taken place thanks to DeuSens' Hiperexperience. This is how, thanks to this alliance between Casademont and DeuSens, our FunMirror came on the scene to energize the pre and halftime at the Pabellón Príncipe Felipe in Zaragoza or at the Estadio El Alcoraz in Huesca.
FunMirror for Casademont Zaragoza
After becoming the main sponsor of Basket Zaragoza, Casademont aimed to provide a Hyperexperience never before seen by the team's public. This is how, in its first season as main sponsor, the 2019-2020, Casademont decided to have our FunMirror for each of the games that the team played at home in the Pabellón Príncipe Felipe.
This is how our interactive photocall was installed at the entrance to the pavilion, with the idea that everyone who wanted could take their commemorative photo of each of the games. In addition, thanks to Augmented Reality, the photographs taken included a frame with Casademont's corporate image, and users were virtually fitted with the team's jersey.
FunMirror for SD Huesca Femenino
HyperExperience was also present at a historic moment for Aragonese women's soccer! Last May 30, 2021 will always remain as a historic day, producing the first match of a women's team in El Alcoraz. An event that took place in the best possible way with a resounding victory of the home team by 4-1, putting the finishing touch to the season of SD Huesca Femenino.
We will always remember it, since, together with Casademont, official sponsor of the team, and SD Huesca, we participated in this great event by dynamizing the scene with our interactive photocall, FunMirror, so that the more than 700 spectators who lived the match live could take a nice memory of this day for history. Children, adults and even entire families posed in front of our Augmented Reality photocall, which virtually put on the home team's jersey, thanks to body recognition technology.
We will always remember it, since, together with Casademont, official sponsor of the team, and SD Huesca, we participated in this great event by dynamizing the scene with our interactive photocall, FunMirror, so that the more than 700 spectators who lived the match live could take a nice memory of this day for history. Children, adults and even entire families posed in front of our Augmented Reality photocall, which virtually put on the home team's jersey, thanks to body recognition technology.
