CLIENT
Econocom Products & Solutions is part of the Econocom Group and is the first digital integrator in Europe to combine services, equipment and financing for the digital transformation of large and medium-sized companies. With more than 50 years of experience, the group has a presence in 16 countries, providing thousands of projects with the latest technology to optimise its clients' business to the maximum.
GOAL ACHIEVED
Generate an innovative and differential user experience through the use of technology.
An immersive shopping experience
The new Sprinter shop in Alcorcón, with a surface area of more than 3,000 square metres, has been designed to offer a unique shopping experience based on the experience of sporting activities within the shop itself. In this way, the incorporation of RetailTech solutions has been key, generating advantages both for the retailer and for the brands that are displayed at its point of sale, as well as for the consumer who decides to buy from it.
Econocom P&S has relied on the Hyperexperience of DeuSens to provide our technological knowledge in this project with Sprinter. In this way, we have been involved in the technical section and in the technological development of the shop, participating in the creation of the interactive experiences included in the Running Track area and the Stadium area.
Econocom P&S has relied on the Hyperexperience of DeuSens to provide our technological knowledge in this project with Sprinter. In this way, we have been involved in the technical section and in the technological development of the shop, participating in the creation of the interactive experiences included in the Running Track area and the Stadium area.
Making informed purchasing decisions
One of the outstanding experiences in the shop is the Running Track area. This space featured a 30-metre running track, the longest ever built inside a shop in Spain, where customers had the opportunity to try out different models of shoes on a real running track, allowing them to feel how they would perform in their running sessions.
In addition, in the Running Track area, customers could compete to do their best 30-metre sprint and set the fastest possible time. A touch screen allowed them to start the countdown of the challenge. By programming lights, we gave the challenge a more experiential feel, and using motion sensors we measured the start and end time of the race to get each customer's time. Ultimately this time was recorded for each customer with their name and entered into a highscore, generating competitiveness, rivalry and recurrence among customers.
Sprinter sought to generate an authentic experience that would allow customers to experience the performance of each shoe in a real environment, as well as evaluate the shoes in motion, being able to feel their comfort, stability and responsiveness. Undoubtedly, the real value of this experience lay in giving the customer the opportunity to make informed purchasing decisions, after being able to experience the product in a simulated environment.
In addition, in the Running Track area, customers could compete to do their best 30-metre sprint and set the fastest possible time. A touch screen allowed them to start the countdown of the challenge. By programming lights, we gave the challenge a more experiential feel, and using motion sensors we measured the start and end time of the race to get each customer's time. Ultimately this time was recorded for each customer with their name and entered into a highscore, generating competitiveness, rivalry and recurrence among customers.
Sprinter sought to generate an authentic experience that would allow customers to experience the performance of each shoe in a real environment, as well as evaluate the shoes in motion, being able to feel their comfort, stability and responsiveness. Undoubtedly, the real value of this experience lay in giving the customer the opportunity to make informed purchasing decisions, after being able to experience the product in a simulated environment.
Establishes an emotional bond with customers
The Stadium zone, on the other hand, was conceptualised and designed to appeal to football enthusiasts. In this area, customers had the opportunity to face another exciting challenge to test their football skills in an interactive environment. This square-shaped space, with an artificial grass surface and a pure football décor, provided customers with four mini-goals facing each other.
The challenge was simple, precision and reflexes to hit a ball into the mini goals as many times as possible, in the correct order in which they were illuminated. Technologically, the goals had pressure sensors, which detected the impact of the ball, and were connected and programmed with the screens and the sound and lighting system to indicate when the client hit or missed.
Undoubtedly, it was an experience that transcended simple shopping, establishing an emotional bond with customers by allowing them to experience sport in a unique and exciting way from within the shop itself.
The challenge was simple, precision and reflexes to hit a ball into the mini goals as many times as possible, in the correct order in which they were illuminated. Technologically, the goals had pressure sensors, which detected the impact of the ball, and were connected and programmed with the screens and the sound and lighting system to indicate when the client hit or missed.
Undoubtedly, it was an experience that transcended simple shopping, establishing an emotional bond with customers by allowing them to experience sport in a unique and exciting way from within the shop itself.
