DDB Spain is a marketing and advertising agency that combines strategy, creativity and technology to create impactful projects that connect brands with their audiences through ideas.
Showing the community's support for Carlos Sainz through an interactive 3D website showing a virtual recreation of the Audi RS Q e-tron.
Audi on the Dakar 2024: innovation with Carlos Sainz
To realise this innovative idea, Audi relied on the agency DDB Spain and DeuSens Hyperexperience to carry out the comprehensive development of an interactive 3D website that would display the supportive comments of his fans on a virtual car modelled in 3D. This approach highlighted Audi's fusion of innovation and design, celebrating and showcasing the passion, commitment and support of the Carlos Sainz fan community.
What did this interactive 3D website consist of?
In addition, we were also responsible for generating an automated system to collect and filter the more than 10000 comments in support of the driver on Audi's two Instagram posts. These comments were innovatively incorporated into the interactive website, reflected in different areas of the car's bodywork. In this way, we turned the website into an interactive gallery of support and enthusiasm where users could search for their own comment and see where it would be placed on the real car through our virtual model.
Bringing together technology and social media community
In addition, the Audi brand's pillars of excellence and elegance were reflected in a secondary way, showcasing the innovative features and technologies that the Audi RS Q e-tron incorporated for this new edition of the Dakar rally and highlighting the innovative spirit of Audi.
This project has set a new standard in interactive and participatory marketing, strengthening the connection between Audi, Carlos Sainz and his fans.