Virtual Reality in the Cruzcampo Foundation's Saturdays

Virtual Reality Hyperexperience with a social purpose

The Cruzcampo Foundation, committed to fostering young talent and promoting its brewing tradition, relied on DeuSens to develop an innovative project based on the use of Virtual Reality technology. On the occasion of “Sábados Cruzcamperos”, their new activity during Saturday mornings at Factoría Cruzcampo, the Foundation was looking to offer an immersive experience that would stand out for its impact and novelty, and would surprise visitors and give them the opportunity to get to know Factoría Cruzcampo, in Seville, from a new perspective.

This is how we were selected as a technology partner, in charge of transforming this vision into a Virtual Reality Hyper-experience, designed to strengthen the connection between visitors and the brand, while highlighting the social work of the Cruzcampo Talent program.

What did the project consist of?

Our team was in charge of developing the integral project, managing all the stages, from the initial technological consultancy to the delivery of the definitive Hyperexperience viewable on the Meta Quest 3 glasses, which included two videos, recorded in 360º, that allowed visitors to explore the Cruzcampo Factory in a completely new way.

The first video, recorded with a drone, offered an immersive aerial view of the facilities, showing the different gastronomic proposals available during the season, such as its beer tastings or beer nights. The second video, focused on the Cruzcampo Talent program, allowed visitors to learn about the day-to-day life of the young people awarded scholarships by the Foundation, who showed their training in hospitality while working at the Factory.

This content reflected how the Cruzcampo Foundation contributes to the professional development of young talents. In this way, the DeuSens team was in charge of all the phases of the project, from the 360º recording and editing of the content, to the programming and integration of the videos in the Meta Quest 3 glasses. Thanks to this approach, visitors were able to enjoy an immersive virtual experience that perfectly complemented their visit to the brewery.

Effective communication through innovation and technology

The use of Virtual Reality allowed the Cruzcampo Foundation to communicate its values in an innovative and effective way. Through this immersive experience, visitors not only got to know the facilities of the Cruzcampo Factory, but were also immersed in the social work of the Foundation, focused on the training and promotion of young talents in the hospitality sector.

This immersive technology served as a means to create a deeper emotional connection between visitors and the brand, highlighting the Foundation's commitment to creating opportunities for new generations. Virtual Reality, in this case, was integrated as a key tool to amplify the Foundation's social and corporate message, achieving a memorable and lasting impact.