In addition, through mods created specifically for this approach to the metaverse, the game experience was also recreated allowing players to capture their own pokemon, train them, make a team and fight against other players on the server or against NPCs that could be found exploring the world.
Access to Roblox, and therefore also to Nikeland, is free and in its virtual environment users can participate in different sports competitions of soccer, basketball, obstacle courses, athletics and other types of mini-games. Of course, within this virtual world, users can also interact with each other and purchase virtual clothing from Nike via NFTs to dress their avatars.
Music festivals and concerts in the metaverse
The music and entertainment industries are also two of the great beneficiaries of the metaverse boom. So much so that we can currently speak of live concerts having already been performed in multiple video games and virtual environments, precursors of the future metaverse.
We can list the Fortnite concerts, in which artists such as Marshmello, Ariana Grande, J Balvin or Travis Scott participated, also concerts in the virtual environment of Facebook Horizons and also in the metaverse of Decentraland, which hosted the realization of the first music festival in a virtual world of these characteristics, which lasted 4 days and had as main figures Deadmau5 and Paris Hilton.
Virtual recreation of the Templar Castle of Monzón
The Templar Castle of Monzón is one of the main attractions of its region, due to the fact that it is a fortress considered a national monument, which has more than 10 centuries of history and where King James I lived during his childhood.
For this reason, with the aim of making it known and promoting tourism in the area, from DeuSens we were commissioned to make this complete virtual recreation of the castle, allowing users to access the virtual environment with their own avatar, dress it with various skins of medieval times and make virtual visits both alone and accompanied by a guide as in real life.
A technology that is shown as a precursor of the metaverse that is to come and that shows us a new example of its potential, in this case giving visibility to a national monument with centuries of history and that thanks to this virtual recreation, is accessible to anyone from anywhere in the world through your computer.
As we have previously mentioned, the fashion industry has been one of the main supporters of the metaverse seeking and driving new opportunities for brands within it. The creation of virtual garments that serve as skins for user avatars has so far been the main method of monetization of this industry in the metaverse.
So much so, that we can talk about brands like Balenciaga, Gucci, Ralph Lauren or Zara that have already launched to create their own digital assets and NFTs to the point that Gucci managed to sell one of its handbags in digital version for more than $4000, being a higher price than that same bag in the real world.
Another type of business in the metaverse
The possibilities of the metaverse will be practically endless in the near future. For this reason, it is a necessary task for any type of business that intends to enter it and take advantage of it, with strategy and creativity, when it finally becomes a reality.
The metaverse is still an unattainable concept today, but technology is advancing by leaps and bounds and the curiosity of society and companies is leading us to see more and more examples of possible businesses that are already beginning to emerge.
Below we leave you with other examples of businesses that we can find in the virtual world today and that will also be a reality in the metaverse of the future.
- NFT art galleries
- Digital asset auction houses
- Discotheques and social areas
- Movie theaters
- Amusement parks
- Casinos and arcades
- Real estate
If after knowing the business possibilities that the metaverse can bring to your company you are interested in starting to approach it but do not know where to start, from DeuSens we can help you to achieve it and make the most of this new virtual experience that is being developed.
We will accompany you throughout your journey towards the metaverse; from the conception of the business idea and how to apply it, through your incorporation into an existing virtual world or even creating your own custom-made one, to help you attract the public and get customers, giving full visibility to your project through marketing activities in non-conventional media.
And now that you have our support, will you join the future of the metaverse?