DeuSens at LE BOOK Connections Milan 2026: hyperexperience steps into fashion and creativity

LE BOOK Connections Milan 2026: DeuSens as official partner at the Four Seasons

On 29 April 2026, the salons of the Four Seasons Hotel Milano became the epicentre of European creativity. LE BOOK Connections, the annual gathering of creative directors, art buyers, producers and agencies from the luxury, fashion and advertising industries, opened its doors in Milan with a new edition that confirms the city as the capital of contemporary visual culture. And for the first time, DeuSens joined the event as an official partner, bringing a different proposition from Spain: hyperexperience.

In just a few hours, the event brought together an ecosystem impossible to gather anywhere else. Through the Four Seasons salons walked representatives of brands such as Gucci, L'Oréal, Tod's Group, Tiffany & Co., Palm Angels, Campari, Sky Italia and Stellantis, alongside the creative teams of Italy's largest agencies: Dentsu, Armando Testa, VML, Havas and McCann, among many others. A meeting designed to weave long-term relationships, discover new talent and seal the collaborations that will define next year's campaigns.

Fun Mirror AI: the interactive installation that turned every guest into artwork

At the heart of the DeuSens proposition in Milan was Fun Mirror AI, our interactive installation powered by generative artificial intelligence. For LE BOOK we prepared a custom version designed around three visual universes meant to connect with the soul of the event: Fashion Icons, with nods to Yves Saint Laurent and Mugler; Art World, in a Basquiat or Harcourt key; and Editorial, evoking iconic Vogue covers. Each guest chose their world, stood in front of the mirror and, in a matter of seconds, was transformed into a unique piece they could take with them.

What happened at the Four Seasons was, above all, a conversation about image. Creative directors, photographers and brand leads tried the system, played with their portraits and walked away with a one-of-a-kind version of themselves. The installation worked as a social magnet that broke the classic networking format and opened a common ground where technology, fashion and art spoke the same language without translation.

Hyperexperience made in Spain at the heart of Italian luxury

Bringing an immersive experience to the Four Seasons in Milan during LE BOOK was no random choice. Milan speaks a very specific language —design, luxury and impeccable image— and our proposition had to live up to that demand from the very first second. DeuSens hyperexperience blends virtual reality, generative artificial intelligence, gamification and meticulous visual design to craft moments that are seen, felt and remembered, the kind of piece a creative director wants for her next campaign even before leaving the event.

Alongside Fun Mirror AI, attendees were also able to explore a selection of virtual reality experiences designed for international brands. Watching a Gucci creative or a Vogue Italia photographer put on a headset and live a brand universe for a few minutes captures, better than any pitch, why immersion is now a strategic channel: when technology disappears and only emotion remains, the brand reaches a level no other format can.

The first major step for DeuSens Italia

Being an official partner of LE BOOK Connections Milan 2026 marks a turning point for DeuSens Italia. After months building team, narrative and an Italian portfolio, this event was the first large-scale calling card before the brands, agencies and production houses driving European creativity. Conversations that started at the Four Seasons —briefings, campaign ideas, partnership explorations— are already shaping the project calendar for the months ahead between Milan, Madrid and other capitals of luxury.

We come back home certain that hyperexperience has a clear place at the heart of the Italian creative industry. If your brand is thinking about how to move, surprise or convert through well-crafted technology —whether for a launch, an event, a retail experience or an international campaign— DeuSens is ready to take it to the next level.