March hyperexperiences: from shoes to hams

The arrival of spring gets our blood pumping or, in our case, makes us not stop. And is that the hiperexperiencias of March have made us travel by and out of Spain for events of all kinds: from fashion and footwear to industrial equipment. Welcome to the Hyperexperiencias of March!

1. Shoesroom by MOMAD (Madrid)

We start the month traveling to Madrid to participate in the ShoesRoom By MOMAD, promoted by IFEMA in collaboration with La Nave and Modaes. A showroom format event in which the latest trends in footwear are presented.

In it, our colleague Álvaro Antoñanzas presented our augmented reality tool Alice. This was very well received by the 80 footwear brands that participated.

El Mundo: "The Innovation Conference will focus on three key points: advances in retail, in production and management processes, and entrepreneurship and digitalization. An indispensable basis for boosting the economic development of the sector."

ZOCOH: "A series of very interesting conferences and round tables on new trends in retail, production processes and brand management, entrepreneurship and digitalization. "

2. The Experience of Quality - Gres Aragón at Cevisama 2019

March has been full of great projects, but if one has to stand out it is undoubtedly our Virtual Reality Hyperexperience. Developed for Gres Aragón, the leading manufacturer of extruded stoneware in Spain, for the Cevisama 2019 fair. The Experience of Quality was born to highlight the agitating and renewing spirit of Gres Aragón and its desire to innovate within the sector.

3. Lo que durure un jamón, Club Cámara de Comercio

In addition, we also shared our extended reality success stories during the networking organized by Club Cámara de Comercio: 'Lo que durure un jamón'. This also included the testimony of some of our clients such as Gres Aragón, HMY Group, TECCO and Grupo Lobe.

We are very grateful for the words they dedicated to us, talking about their experience in including our Hyperexperience in their strategy. Undoubtedly, it is fortunate to have clients who give value to our work and support our project, as well as to be considered to participate in such inspiring events that are committed to business innovation!

Chamber of Commerce Club Editor: "As an anecdote, Grao (Contract & Innovation Director in GRES ARAGON) recounted that it was precisely in a previous edition of 'Lo que dure un jamón' where he learned about DeuSens' work and they established contact to implement their tool in a fair. "The result was spectacular, it achieved total immersion of the visitor and after several weeks they continued to remember the experience associated with our brand. This then helps to sell more, because when our sales team visits clients they have a hook in that memory," he assured.

4. Beyond the Wow Effect

Together with Grupo Piquer, we organized an event to learn and understand the keys to the Wow Effect in business. Companies such as HMY, Taktic Business & Technology and Grupo Piquer wanted to share their experience in the avant-garde Espacio Xplora of Ibercaja.

Thanks to the panel of experts on digital transformation in different sectors we could see everything that is hidden beyond the use of these technologies. An appointment in which we gathered colleagues and friends to share our vision and use of these tools.

elEconomista: "Alvaro Monzón, co-founder of DeuSens, presented success stories such as the augmented reality app he developed for Beso de Vino, a product line of Grandes Vinos, or the more ambitious project Alice, which consists of an app aimed at democratizing augmented reality for companies and which was the winner of the first edition of Aragón Open Future. "

5. Insight's Primavera TechFest in Barcelona

Next, we traveled to Barcelona to Insight's Primavera TechFest. An event where Álvaro Monzón shared our Mixed Reality Hyperexperiencesin the new scenarios of work collaboration.

6. Powering the future 2019, Atlas Copco

As we said, March has been a month full of travel. An occasion that has given us the opportunity to take our Hyperexperience to Antwerp (Belgium).

Powering the Future 2019 has been the great international event of Atlas Copco. An occasion for which they wanted to count on our Augmented Reality solutions.

This Swedish company specializes in the manufacture of industrial tools and equipment. With the aim of presenting their new products in an original and impressive way, we developed two AR Hyperexperiences. On the one hand, there was a totem that allowed to know the Atlas Copco App and take a picture with their new equipment in AR. On the other and for the big presentation, we developed a hyper-realistic construction of their machinery in augmented reality.

7. Webinar: What is Virtual Reality and how can I apply it to my business

This month we launched a webinar on Virtual Reality and its use in the working world. Our goal was to demonstrate to users that this is a tool designed to enhance the value of brands. In addition to removing fears and false myths around its usability.

All this we did through our two great success stories: Innovation Paradigm Lab of HMY and The Experience of Quality for Gres Aragón.

8. Aragón Fashion Week, FunMirror

And there is nothing better than ending the month with our interactive augmented reality photocall. Thanks to our partner HMY, FunMirror was part of the Aragon Fashion Week (AFW). An event organized by the Government of Aragon and FITCA, sponsored by Torre Village, El Corte Inglés and HACER CREATIVO.

With it, we encouraged attendees at the final gala, an action that left no one indifferent... Everyone wanted to take their printed photo of AR!