The arrival of the global Covid-19 pandemic and its sanitary restrictions has led to the cancellation of any large-scale event. For this reason, hybrid events are presented as a great solution for companies to continue using their best communication tool.
Also, according to current trends, there is an increasing interest in hybrid events, both on the part of companies and organizers, as well as on the part of the public. Moreover, it is in them where most confidence has been placed in order to achieve an early recovery of the events sector.
What are hybrid events?
Briefly, it could be said that hybrid events mix the best of face-to-face and online events.
However, it does not simply consist of broadcasting a face-to-face event so that it can be reproduced online. For an event to be considered hybrid, the online attendees must be able to live the same experience as the in-person attendees.
In short, a hybrid event is the combination of a physical event and an online event, with part of the audience being present in person while the majority is present virtually. However, the online audience must be able to intervene and participate at any time during the hybrid event. That is, there must be real-time feedback with the online attendees.
This interaction can be achieved through a voice chat, a text chat or in a more immersive way through the use of virtual avatars.
What are the advantages of hybrid events?
As we have said before, as a result of the combination of a physical event and an online event, hybrid events are obtained. This mix generates more interactive events with a noticeably greater reach. Moreover, these are not the only advantages of hybrid events. Here are the different advantages of hybrid events.
Get a greater reach and greater impact on the public:
The great advantage of hybrid events is that they allow reaching a larger audience by being able to add online attendees who can participate virtually from anywhere in the world to those who attend in person. The fact of reaching a larger audience and that everyone can participate virtually, also allows to achieve a greater impact on social networks.
More safety and comfort for all attendees:
The hybrid events allow the organizers to count on a considerable audience, maintaining the relevant sanitary measures and without putting the attendees at risk. This is achieved because the number of attendees is very small, which reduces the possibility of contagion, and online attendees connect each from the comfort and safety of their own homes.
Reducing costs:
In addition to all of the above, holding hybrid events also means lower costs compared to holding face-to-face events. This is due to the fact that organization, travel, logistics and space rental expenses are reduced, since there are fewer attendees in person. And despite the fact that the preparation of the infrastructure of the on-site event and also of the online format must be taken into account, the cost savings are considerable.
Improving the measurement of results:
Finally, it is worth highlighting the easiness of performing analytics for this type of event. The analysis of the opinion of the attendees involves less work, since the number of attendees is smaller. As for online analytics, they consist of analyzing the scope and impact of the event, and data can be accurately obtained using computerized tools and systems.
