Aitiip Centro Tecnológico | Virtual Tour with 3D Digital Twin

TECHNOLOGY

DIGITAL CONTENT

USE CASE

EVENTS

CLIENT

Aitiip Centro Tecnológico is an applied research center specialized in developing technological solutions for industry. Its activity combines R&D, advanced manufacturing, and knowledge transfer to the business sector.

GOAL ACHIEVED

Turn Aitiip's business presentation into an immersive experience controlled from an interactive table, designed to capture visitors' attention at trade show and event booths — instead of a video, a slide deck, or a spoken pitch.

DeuSens and Aitiip, partners in reinventing the trade show booth

Aitiip wanted a way to present its activity at fairs and events that went beyond a video, a slide deck, or a spoken explanation. DeuSens proposed an interactive table from which booth visitors themselves could control a virtual tour navigating the digital twin of its facilities.

The result was a centerpiece for the booth that turns every visit into an experience guided by the visitor, far more cutting-edge and memorable than a passive presentation.

A 3D digital twin faithful to the real production plant

Every corner of Aitiip's facilities was modeled in three dimensions at a 1:1 scale, faithfully reproducing the real layout of the production plant and corporate spaces. From the interactive table, users walk the same path a physical visitor would, with the same sense of scale and proximity.

This digital replica went beyond aesthetics: each area of the tour became a starting point for discovering relevant information about what happens there.

Touch interaction by zone: processes, culture, and business lines

From the table, booth visitors move freely through the tour and, upon reaching each area, can trigger touch points of interest revealing content about the production process, the team's way of working, or the company culture. Nothing is imposed: each person builds their own journey based on what interests them.

Aitiip's business lines and products find their own space within the tour, naturally integrated into the journey rather than presented as an isolated list.

From sales presentation to an experience that captures booth visitors

What was once a video, a slide deck, or an explanation repeated over and over became an experience that's remembered because it's lived, not just heard. The interactive table works as a booth magnet, inviting attendees to step closer and take control of the journey themselves.

For Aitiip, this meant a new and cutting-edge way of communicating who they are at fairs and events: less repeated talk, more direct experience of their way of working and their identity as a technology center.