Converzar | 3D Virtual Tour as a Corporate Introduction

TECHNOLOGY

DIGITAL CONTENT

USE CASE

CORPORATE

CLIENT

Converzar is an Aragonese company specialized in transforming flexible and adhesive materials for industry, with more than five decades of experience and extensive in-house production capacity. Its activity ranges from distributing technical tapes and adhesives to developing tailored solutions for sectors such as automotive, rail and aerospace.

GOAL ACHIEVED

Turn Converzar's 3D virtual tour of its facilities into the entry point of its corporate website, letting any visitor get to know the company firsthand from the very first second.

DeuSens and Converzar: a factory that introduces itself

Converzar wanted to take a different approach from a conventional corporate website: instead of a homepage built around static images, it decided that a visitor's first contact with the company would be a real walk through its own facilities. DeuSens designed that experience in web format, embedded directly into the homepage, interactive from the very first click.

As a result, the factory stops being something described in text and becomes something explored, even before the visitor knows exactly what they came looking for.

A faithful recreation of the real plant, built into the homepage itself

Converzar's facilities were recreated so users could move from one area to another following the same logic as an in-person visit, without ever leaving the company's main page.

Each stop along the tour was designed to hold its own content, so that anyone landing on the site for the first time understands, within seconds, both the scale of the plant and the kind of work carried out there.

Business lines and production capabilities, discovered through exploration

Rather than forcing visitors to dig through menus or catalogues, the tour reveals Converzar's different business lines — from distributing technical adhesives to developing custom solutions — directly within the areas where they take place.

This way of presenting the company's activity turns exploration itself into the sales narrative: visitors don't read about Converzar's capabilities, they click through them.

A Hyperexperience as a statement of innovation

By placing this virtual tour as the first screen of its website, Converzar doesn't just present its facilities: it demonstrates, from the very first second, its commitment to innovation and technology applied to corporate communication.

DeuSens applied its Hyperexperience concept so that first impression would work as a living business card, consistent with a company that combines more than five decades of industrial track record with a modern, technologically advanced image.