Amnesia Ibiza 50th Anniversary | The VR & AR experience that relives half a century of club culture

From a country farmhouse to the club that taught Ibiza to dance

Amnesia Ibiza is one of the most influential clubs in the history of electronic music. What began in 1976 as the “Taller del Olvido” —an old Ibizan farmhouse turned counterculture refuge— ended up shaping the sound and club culture of an entire island. To celebrate its 50 years, the club wanted a cultural, sensory activation able to move both those who lived each era and those arriving for the first time. The answer was a narrative virtual reality experience, paired with an augmented reality layer, designed from the outset as a replicable exhibition format.

An immersive narrative in six acts

The VR experience runs through Amnesia’s history in a continuous loop of around ten minutes, structured into six chronological scenes. The journey starts in the hippie Ibiza of the 1970s and the origins of the “Taller del Olvido”; it then enters that bohemian space bathed in a psychedelic visual effect; jumps to the legendary 1984–86 terrace where Alfredo Fiorito forged the Balearic Beat; moves through the great architectural transformation of the 1990s, with the roof being closed and the arrival of international residencies such as Cream, Cocoon and La Troya; dives into those legendary parties; and closes in the club’s present with an audiovisual climax synced to the beat of “Knight of the Jaguar”.

Gaze, masks and 360º spatial audio

The whole experience is hands-free: the interaction mechanics are gaze-based, so visitors trigger content simply by looking at floating historic photographs that fan out into additional images and period videos. In the big-parties scene, three floating 3D masks —Cream, Cocoon and La Troya— let visitors choose a destination and travel to it, switching freely between them. The 360º spatial audio acts as an active narrative thread: voice-over, ambience and music are distributed across the sound space to guide attention and deepen immersion, building to a final drop synced with lights, CO2 effects and real footage of the club.

App-free augmented reality: temporal portals from your phone

As a complementary layer, the project includes an augmented reality activation distributed through posters with QR codes placed around the space. Scanning the QR with a phone takes the visitor straight to a 360º scene showing what that area looked like in the past, explorable by turning the device thanks to the gyroscope and with no app to download. Each QR works as a “temporal portal” woven into the exhibition route: technology that disappears to make way for the story.

Built for the exhibition — and for the club itself

The system rolls out in two phases. First, at the 50th anniversary exhibition, installed in a cultural venue with continuous operation adapted to visitor flow. Second, inside Amnesia Ibiza itself, adjusting the system to the real conditions of the venue. Produced with Unreal Engine and deployed on PICO 4 Ultra Enterprise headsets, the experience is replicable by design: ready to relive 50 years of Amnesia wherever it’s needed.