Baluarte de los Mallorquines | Immersive Experiences for Ceuta's Tourism Office

TECHNOLOGY

IMMERSIVE TECH

USE CASE

ENTERTAINMENT

CLIENT

Telefónica is a multinational telecommunications company that currently operates in 13 countries and has a presence in 24. A company sensitive to the new challenges that today's society demands, working with an innovative spirit and focused on its technological potential to offer the best solutions to improve communication between people.

GOAL ACHIEVED

The City of Ceuta wanted to transform its Tourist Information Office into a memorable destination experience, capable of moving visitors from their very first contact with the city and turning cultural tourism into something felt before even stepping outside.

A space where time folded into three layers

The City of Ceuta placed its trust in DeuSens's Hyperexperience concept to transform its Tourist Information Office into something no other city in the world had: a permanent immersive digital experience space where visitors could feel Ceuta before ever stepping outside. Working alongside Telefónica, DeuSens designed three complementary experiences that took visitors to layers of the city otherwise impossible to reach.

The result was the Baluarte de los Mallorquines: a portal with three thresholds. The seabed of the Strait of Gibraltar in mixed reality, the dawn of 21 August 1415 in historical VR, and the living dimension of Mediterranean mythology on an 8-metre curved LED screen. Each experience began where the previous one ended, building a complete, sensory and emotional portrait of Ceuta that visitors carried with them.

Ceuta Submarina: inside the Strait

Through mixed reality glasses, the wall of the room became the porthole of a submarine. Visitors chose their route —North Bay, towards the gorgonian garden of Benzú, or South Bay, towards the Cathedrals and the Barranco de la Almina— and set out on a scientific mission to scan Ceuta's marine biodiversity. Virtual tablet in hand, timer on the wrist, species lighting up as they were discovered.

The experience turned the Strait of Gibraltar into a living classroom. Each catalogued species was a genuine discovery: visitors did not observe marine life from the outside, but immersed themselves in it as researchers. A way of experiencing the Strait's ecosystem that no documentary could replicate.

The siege of 1415: history in first person

The historical VR experience transported visitors to the exact moment when Juan Vaz de Almeida raised the royal standard over Ceuta. On 21 August 1415, the city changed hands and set in motion a chain of events that reaches to the present day. Reliving it in virtual reality was not reading history: it was being inside it, in the very place where it happened.

DeuSens reconstructed the siege scenario with a historical fidelity that turned every second into a physical experience. Sound, light and the perspective of battle surrounded visitors from the very first instant. Ceuta ceased to be a date in a book and became a memory of their own.

8-metre curved screen: Hercules and Calypso came alive

The curved LED screen room closed the journey with the oldest and most living layer of all: mythology. The iconic sculptures of Hercules and Calypso animated in a dreamlike setting, surrounded by interactive particles that responded to visitors' movements and shifted in real time with the Pulse of the City. Visitors could transform into them through AI, in a mythological photocall that generated a unique composition each day.

The screen was not just a visual spectacle: it was the emotional closing of a journey that began beneath the sea and ended at the origins of myth. Every visitor left the Baluarte with an image of themselves turned into legend, and with an understanding of Ceuta that only immersive experience could deliver.