Sima 2016: a showcase for the latest innovations

Sima 2016: a showcase for the latest innovations

Grupo Lobe participated in SIMA 2016, the real estate event of the year held at IFEMA from May 5 to 8. An edition that confirmed the recovery of the sector after the crisis. In which, moreover, the high number of attendees were able to check out Lobe's novelties.


Lobe novelties at SIMA 2016

With a 25% increase in the number of exhibitors (exceeding 200) and 30% more commercialized surface area, the 18th edition of SIMA kicked off. The number of visitors increased by 5%. In addition, the young public between 25 and 35 years of age looking for their first home recovered.

The off-plan offer was once again the most numerous at the Madrid International Real Estate Exhibition (SIMA).

In it, Grupo Lobe participated with an outstanding and functional stand of its own. The company took advantage of the event to present for the first time its new housing development in Getafe: the Infinity Building. This project was very well received given the interest shown by a large number of attendees.


What was the Lobe stand about?

The Lobe stand registered almost 150 visits and several housing reservations. This success was due, in part, to the BIM Area that was available. In this space, 3D models of works in which BIM methodology has already been applied and other projects under construction were exhibited. In addition, technical consultations on BIM were attended and those interested could visualize the projects with a high level of detail.

With this demonstration, we see how Lobe continues to bet on the BIM methodology. This methodology provides a higher level of information that has an impact on:

  • Better quality and speed of execution
  • More efficient control of processes and resources.

The visitors could also enjoy in the Lobe territory a Virtual experience visiting the showrooms of the different developments in Zaragoza, Madrid and Valencia, thanks to the virtual reality glasses that provided an immersive experience to the surprised visitors. There was room for more surprises, such as the possibility of getting VIP tickets for Real Madrid basketball games.

In addition, in the area to design your home online, those interested were able to try the room configurator to customize their home. Grupo Lobe presented its catalog of services and developments at the real estate event of the year, and the balance could not be more satisfactory.


More than optimal result

It is not difficult to think that Lobe's stand was received in an amazing way. The use of the new technologies it implemented brought a multitude of potential consumers to its stand and gave them a total immersive experience.

More than satisfactory results.


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