Participation in trade fairs is one of the main pillars in the commercial and marketing strategy of many companies. Why is this fact? The reason is simple, trade shows are the ideal place to connect with new customers and engage in conversation with those who are interested in your products or services. Therefore, the premise is clear, trade shows generate business.
But what is the main problem with this strategy? That you're going to be surrounded by competition looking for the same thing you are: to get the attention of those potential customers to try to sell them their products. And if they sell it to them, you don't sell it to them. For this reason, it is essential to differentiate yourself, have a plan for the trade show defined and create actions with which to be able to stand out from your competition.
But let's get to the really important question, how do you manage to differentiate yourself at trade shows? What can you do to achieve it? Keep reading this article because we are going to talk to you about experiential marketing, and how to apply the Hyperexperience in your future participations in trade shows, showing you real examples of Hyperexperiences that have worked very well in national and international trade shows in multiple sectors. They are sure to inspire you for your next trade show!
What is experiential marketing?
Looking for a definition that brings us closer to the concept of experiential marketing we could say that, experiential marketing is that branch of marketing whose strategies focus on creating experiences in order to connect with the customer in a more emotional way, generating in him feelings that allow him to create a stronger and more stable bond with the brand.
A philosophy totally focused on the customer, which seeks to reach them in a much more creative, original and memorable way, with the aim of touching the right key to encourage them to take action. These experiences must be the engine that brings the customer closer to your brand, that impacts them and awakens their curiosity, and allows you to remain in their mind by remembering the feelings and emotions generated at that moment.
Applied directly to the context of trade shows, using experiential marketing to your advantage can allow you to attract the attention of the public and increase interest in your products or services, which in turn will result in more business opportunities and make your presence at the trade show more profitable.
"People will forget what you said, they will forget what you did, but they will never forget how you made them feel" Maya Angelou
Use of technology to stand out at events and trade shows
The ways to carry out experiential marketing actions are very varied. For our part, we focus on applying the latest interactive technologies to create Hyperexperiences that surprise the user and at the same time allow them to relate to the brand in a unique way that they have never tried before.
How do we achieve this? By using technologies such as Virtual Reality to teleport the user to any real or imaginary space, Augmented Reality to show products that are not physically in the booth, or other technologies such as holograms, 3D videos or interactive photocalls, among many other solutions. In short, the idea is to generate unique Hyperexperiences that awaken the innate curiosity of the human being and at the same time complement the commercial work in your trade show booth.
Examples of Hyperexperiences at trade fairs
Below you can see real examples of how we have applied these technologies to generate Hyperexperiences at trade fairs of all kinds, for multiple types of companies in sectors as diverse as the meat sector, the real estate sector or the industrial sector, among others.
Virtual Reality at Cevisama 2019
Augmented Reality at Powering The Future 2019
Augmented Reality at Light & Building 2018If you are interested in generating a Hyperexperience for attendees at your next trade show participation, we would be happy to hear what you have in mind and help you turn it the idea into reality.
